Evaluation Question 5

How did you attract/address your audience?


We had a massive advantage than the directors of the 20th century in advertising our film opening. We had a variety of ways in which we were able to attract our audience. The main audience we wanted to aim our product at was teenagers, after doing research on various horror films we found that most horror films were aimed at teenagers or young adults (primarily at 18-24 year olds).

Due to the supposed amount of gore our film featured we knew it had a target as hit films such as Saw and Wolf Creek both featured mass amounts of blood and torture. At the start of the Saw films there's always a trap and a murder, which grips the audience from the beginning, we tried this similarly in our film opening.

We used social networking sites to advertise our products to a wider range of people knowing that anyone around the world could be able to see it. The social networking site we used was Twitter (@ConspiracyProds). To save time and to get immediate feedback we asked students in our class, who were the same age as us (16, 17 and 18) to give us any feedback that they felt necessary.

Males are predominantly the sex which watch the majority of slasher films as they contain a lot of violence and gore, so we knew if we had a male main character the audience may try to relate to being them which would keep them more interested in the film.

Our main character Will, in clothing. Hoodie, Jeans
and Trainers

Clothing is very important in slasher films and it is important in our slasher film. The main character wears a hoodie and a pair of jeans which is what a typical teen would wear, so you can almost identify straight away what sort of age the character is. Hoodie's are thought of badly by the older generations, they assume everyone who wears one is a yob or a thug and they should be avoided which is why it's the perfect outfit. As were already going against the typical conventions of a horror film as having a male as the scream queen. The seemly yob or thug is actually a weak person (shown by him getting kidnapped). To attract a female audience we also needed to cast a good looking male character, we thought the perfect person for this would be Will as he has blonde hair which goes with the scream queen look.

We knew by casting teens in our slasher film it would also bring in an audience, although you only see 2 characters (and ones identity) it still attracts people of the same age to watch the film. This was the same for the slasher series Scream; which is set around a group of high school kids being murdered 1 by 1.