Horror Poster Analysis

Insidious Poster

The first thing you notice about the poster is the boy's body, and more noticeably the face. This is due to dark clothing and dark hair as well as light going around head which attracts attention to him. The shot used is a medium-longshot this makes the boy looks threatening as it shows he is only young. As the image of the boy is quite large and dark this brings attention to the lighter part of his body which in this case is the eyes. This makes him look sinister as he is staring straight into you when you look at the poster.
 Around the title of the film it says "From the makers of Paranormal Activity and Saw" these are popular horror series which will attract a vast audience from fans of the previous films and from people who are new to horror films but know the films named.
 The background shows a house with a stormy sky which could mean the house is the main setting of the film. The sky and house give an eary effect and suggest that something has or is going to happen there.
 Below the title it says "It's not the house that's haunted" this makes you want to know what is haunted, automatically you would link it to the boy as he has a sinister look. This is placed in a small font which could create drama.
 At the bottom of the poster there is a list of actors name in the centre it says "IN THEATERS EVERYWHERE APRIL 1" this brings attention to itself as it is in a larger font and is in bold text. Below it also lists the films website which is used to advertise the film more.